Marketing Dictionary

another definition in the dictionary:

Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.

Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.

Exclusive_Distr

restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.



see also:

Observation_Met
an method of obtaining marketing research data by watching human behaviour, mechanical monitoring de ...

another definition in the dictionary:

APN-abbrev. Australian Product Number.

Public_Relation-the relationship which exists between an organisation and its several publics, efforts to influence this relationship by obtaining favourable publicity.

Non_Selling_Act
tasks other than selling activities which form part of a salespersonís duties and responsibilities - ...

another definition in the dictionary:

Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.

Selling_Up-a practice in selling aimed at convincing the customer to buy a higher-priced item than the one originally enquired about.

Extrinsic_Rewar
rewards for doing a job which are external to the individual, such as wages, bonuses, incentives, fr ...

another definition in the dictionary:

International_M-marketing actvities intended to facilitate the exchange or transfer of goods between nations.

Contactual_Refe-a group with which an individual has contact and which influences the individual's purchase decisions. See Aspirational Group, Dissociative Reference Group, Membership Group, Reference Groups.

Oligopsony
a market situation in which there are only a few buyers. ...

another definition in the dictionary:

Comparison_Pric-a pricing method in which the price for a new product is set by comparing the benefits it offers to those of other products in the same category.

ADI-See Area of Dominant Influence.

Product_Line_Pr
reducing the depth of a product line by deleting less profitable offerings in a particular product c ...

another definition in the dictionary:

Drummers-a nineteenth century term of American origin for a travelling salesperson.

Service_Mark-a mark, sign, symbol, slogan, etc. that performs the same function for a service as a trademark does for a tangible product.


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