another definition in the dictionary:
Need_Gap_Analys-an approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products on key attributes, if no existing brand or product measures up to the ideal, a gap exists which could be filled by a new brand or product.
By_Product-a secondary product produced during the process of manufacturing another.
Exclusivity
see Exclusive Agreements, Exclusive Distribution.
see also:
Marketing_Depar
a term used to refer to the orientation of an organisation which has established a separate departme ...
another definition in the dictionary:
Exclusive_Agree-agreements between manufacturers and middlemen in which the latter are granted sole rights to distribute a product within a defined territory.
Demand-a measure of those in a market who wish to buy a product and can afford to do so.
Competitive_Sco
the breadth or narrowness of an organisation's focus as measured horizontally by the range of indust ...
another definition in the dictionary:
Bias-see Interviewer Bias.
Indirect_Compet-advertising intended to stimulate purchase of a particular brand at some future time. See Direct Competitive Advertising.
Recall
see Product Recall. ...
another definition in the dictionary:
Behaviouristic_-the division of a market into groups according to their knowledge of, and behaviour towards, a particular product. Behavioural dimensions commonly used to segment markets include benefits sought, user status, usage rate, loyalty status and buyer readiness stage. See Segmentation Bases.
Repositioning-arranging for a product or brand to occupy some other clear and distinctive position in the market and in the minds of target consumers than that which it presently occupies, repositioning may be necessary or desirable if sales expectations are not being met, or to allow for the introduction to the market of a new product or brand, or similar. See Market Positioning.
Factory_Outlet
a retail store that sells the products of one manufacturer, usually at very low prices. ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
Sales_Territory-a method of evaluating sales territory performance in which a model depicting the environmental factors that may have impacted upon it, and upon the salesperson assigned to it, is constructed, the model assists a sales supervisor to better understand the quality of the performance.
Real_Positionin
the modification of a product offering so that it delivers more satisfactorily the benefits that buy ...
another definition in the dictionary:
Buying_Cycle-the time taken by an organisation to complete its decision to buy.
Data-facts or information gathered in a marketing research study. See Primary Research, Secondary Research.
