another definition in the dictionary:
Drop_Error-a mistake made by a company in deciding to abandon a new product idea that, in hindsight, might have been successful if developed. See Go Error, New Product Development.
Credit_Card-a small card, usually of plastic, used to obtain consumer products without immediate payment, the card is issued by a financial institution on the understanding that the consumer repays sums spent against the card with interest.
Expectancy_Valu
a model used in the study of consumer decision processes to evaluate alternative brands. In this model, brand attributes are weighted, a consumer's beliefs about each brand's attributes are multiplied by the respective weights to produce a preference ranking of the alternatives. Other models of brand evaluation include the ideal brand model, the conjunctive model, the disjunctive model, the lexicographic model and the determinance model.
see also:
Maintenance_Str
a planning or decision-making tactic appropriate for an organisation when growth opportunities are l ...
another definition in the dictionary:
Pre_Approach_St-the first stage in the selling process, the stage in which a salesperson prospects for new accounts, qualifies them and prepares to make contact with the client.
Source_Credibil-in personal selling, the believability of the salesperson.
Principle_of_In
a technique used in selling in which the salesperson, knowing the buyer's personal interests or buyi ...
another definition in the dictionary:
Adaptive_Strate-domestic marketing tactics, plans and methods which have been altered to suit local conditions in foreign markets.
Accelerated_Tes-market testing of consumer goods using a simulated store technique rather than an actual test market, also referred to as Laboratory Test Markets and Purchase Laboratories.
Industrial_Buye
individuals who purchase goods and services on behalf of the organisations by which they are employe ...
another definition in the dictionary:
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Sociocultural_E-that part of the firm's external marketing environment in which social or cultural changes (that is, changes to the value system of a society) act to affect the firm's marketing effort, the changing sociocultural environment may pose threats or present opportunities.
Follower_Role
see Market Follower. ...
another definition in the dictionary:
Sales_Engineer-a salesperson hired primarily for engineering knowledge or strong technical skills.
Corporate_Brand-associating the name of a corporation with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, differs from family branding in that corporate branding is used for all products of the company or division rather than merely for a family of brands. See Family Brand, Individual Brand, Individual Brand Name, Product Line Brand Name, Single Brand Name.
Merchant
_an independent marketing intermediary. ...
another definition in the dictionary:
Adaptation_Appr-an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region, also referred to as the Polycentric Approach. See also Extension Approach, Geocentric Approach.
Growth_Rate-see Market Growth Rate.
