Marketing Dictionary

another definition in the dictionary:

Price_Cycle-the regular, periodic fluctuation in the price of a product, especially of an agricultural product, owing to expansion or contraction in its supply.

Psychological_N-innate human feelings of deprivation related to an individual's mental well-being. See Needs, Physiological Needs.

Expected_Return

cepted. Also called the Expected Value Method and Expected Value Analysis.



see also:

Mental_States_A
see Formula Approach. ...

another definition in the dictionary:

Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.

Consequence_Pro-verbal tactics used by a salesperson to illustrate the disadvantages to a buyer of not making a particular purchase.

Liquidity
current assets, other than inventory and work in progress, to which a firm has ready access, liquidi ...

another definition in the dictionary:

Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.

Standard_Produc-categories into which products are grouped using formal systems such as the Australian Standard Industrial Classification and the Australian Standard Commodity Classification. See Australian Bureau of Statistics, Casual Product Classes.

Impulse_Buying
unplanned consumer buying of attractively presented or conveniently located products. ...

another definition in the dictionary:

Divergent_Acqui-difersification into new or unrelated businesses. See Convergent Acquisition, Diversification.

Deployment-the configuration or arrangement of a sales force into territories on some logical basis.

APN
abbrev. Australian Product Number. ...

another definition in the dictionary:

Administered_Pr-cost-oriented pricing in which a firm bases its prices on considerations within the firm rather than on customer considerations.

Empathy-the ability of an individual to project his or her own personality into a situation and understand it, a quality deemed desirable in salespeople who must be able to see the product from the buyer's point of view.

Product_Mix_Con
the degree of closeness or relatedness between product lines in the product mix. See Product Line, P ...

another definition in the dictionary:

Business_Streng-a measure of the ability a firm has to compete successfully in a particular market.

Basing_Point_Pr-see Base-Point Pricing.


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