another definition in the dictionary:
Bait_Advertisin-an advertising practice, now illegal in Australia, in which attractive, low-priced goods, few or any of which are actually in stock, are advertised to attract purchasers to a store or selling place.
National_Brand-see Manufacturerís Brand
Expected_Value_
see Expected Return Model.
Expected_Value_
see Expected Return Model.
see also:
BEP
abbrev. Break-Even Point. ...
another definition in the dictionary:
Authorisation-see Brand Authorisation.
Rack_Jobber-a specialised form of merchant wholesaler supplying non-general lines to supermarkets, pharmacies, hardware stores, etc.
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
Penetration_Pri-see Market Penetration Pricing.
Safety_Needs-the desire of humans for safety, shelter, security and warmth. See Maslow's Hierarchy of Needs.
Full_Line_Strat
the decision by a producer to offer a large number of product variations in a product line. See Limi ...
another definition in the dictionary:
Display_Aids-see Visual Aids.
Non_probability-a sample in which the chance of an individual within the total population being chosen is not known.
Focus_Group
a qualitative marketing research technique in which an independent moderator interviews a small grou ...
another definition in the dictionary:
Customer_Orient-see
Dominant_Design-a product configuration which endures, a particular combination of product features which appears to satisfy the market and survives, without major change, for some time.
Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its pr ...
another definition in the dictionary:
Desk_to_Desk_Di-a form of business-to-business selling in which firms purchase and use computer databases to locate potential customers, typically, the databases are compiled by list brokers and are organised according to business type, sales revenue, number of employees, location and telephone area code.
Discretionary_I-the balance of a person's income which is available for spending after payment of the basic necessities of life and fixed commitments such as mortgage, rent and rates. See Disposable Income.
