another definition in the dictionary:
Starch_Readersh-a technique for post-testing advertising effectiveness devised in 1923 by Daniel Starch, at that time a lecturer at the Harvard Business School, interviewers ask selected readers of magazines to recall particular advertisements.
Electronic_Reta-the use by customers of computer terminals in conveniently located shopping kiosks to call up product information and then to place orders using credit cards.
Expense_Account
a budgeted amount of money advanced to a salesperson for food, travel, accommodation, entertainment of clients, and other items of expenditure considered necessary to make sales.
see also:
Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...
another definition in the dictionary:
Conversional_Ma-marketing activity intended to get people to change their ideas and attitudes about something they dislike.
Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...
another definition in the dictionary:
Exclusive_Distr-restricting the availability of a product to one particular outlet. See Distribution Intensity, Intensive Distribution, Selective Distribution.
Advertising_Cop-the content and context of a message contained in an advertisement.
Market_Penetrat
a growth strategy in which a company concentrates its efforts on its target market in order to attra ...
another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.
Questionnaire_P
the trialling of a questionnaire to be used in a marketing research study on a small sample of respo ...
another definition in the dictionary:
Logistical_Func-one of the three kinds of functions (with transactional functions and facilitating functions) performed by intermediaries in a marketing channel, logistical functions include the assembling of a variety of products, storing them, sorting them into appropriate categories and sizes, and arranging them on retail shelves. See Facilitating Functions, Transactional Functions.
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Mental_States_A
see Formula Approach. ...
another definition in the dictionary:
Reorder_Level-see Economic Order Quantity.
Free_Standing_R-a retail store, not located in a shopping complex with other retailers, having its own premises and parking area.
