Marketing Dictionary

another definition in the dictionary:

MRSA-abbrev. Market Research Society of Australia.

Sales_Tasks-the job activities carried out by salespeople, these may include direct selling tasks (making product presentations to prospective buyers, etc), indirect selling tasks (mailing sales literature to new and prospective accounts, etc) and non-selling tasks (attending sales meetings, writing call reports, etc).

Expense_Quota

the amount budgeted for a salesperson for expenses associated with making sales in a territory, used as a cost control measure by sales managers.



see also:

Perfect_Competi
see Pure Competition. ...

another definition in the dictionary:

Blocked_Markets-markets, especially in foreign countries, to which entry permission is refused, or in which it is not possible to compete on reasonable terms.

By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.

Multilevel_Mark
a form of direct selling in which distributors of a product attempt to locate and sell to end-users ...

another definition in the dictionary:

CPT-abbrev. Cost-Per-Thousand.

Reseller-a middleman, one who buys merchandise to resell it at a profit.

Industrial_Dist
a marketing intermediary, roughly equivalent to a wholesaler in consumer markets, who purchases indu ...

another definition in the dictionary:

Corporate_Issue-advertising in which an organisation states publicly its position on a controversial issue. See Advocacy Advertising, Corporate Advertising.

Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.

Qualifying_the_
asking questions to discover whether a prospective buyer has a need for the product, can afford it, ...

another definition in the dictionary:

Segmentation_Ba-geographic, demographic, psychographic and behaviouristic - upon which a heterogeneous market can be divided into relatively homogeneous groups.

Marketing_Era-the period following the end of the Second World War which saw the emergence of the marketing concept as the prevailing trend in business.

Depth_Interview
a qualitative marketing research approach in which interviews are conducted by a trained moderator w ...

another definition in the dictionary:

ADMA-abbrev. Australian Direct Marketing Association.

In_Home_Shoppin-see Home Shopping.


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