another definition in the dictionary:
Industrial_Good-goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services. See Industrial Product Classes.
ASCC-abbrev. Australian Standard Commodity Classification.
Experimental_Re
a systematic and scientific approach to marketing research in which the research manipulates one or a number of variables and measures any change in other variables.
see also:
Competitive_Att
options available for attacking a competitor, these include a frontal attack (head-on), a flanking a ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Advertising_Imp-see Impact.
Model
a set of variables and their interrelationships which are designed to represent some some real syste ...
another definition in the dictionary:
Equipment_Based-Services in which machinery or equipment plays a significant role in delivering, for example, automatic telling machines play a significant role in the delivery of banking services. See People-Based Services.
Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds ...
another definition in the dictionary:
FOB-abbrev. Free-on-Board.
Full_Nesters-a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of 'full nesters' are used by marketers in targeting their products: Full Nest 1, where the youngest child is under six years of age, Full Nest 2, where the yougest child is over six, and Full Nest 3, where the household consists of parents and older dependent children. See Family Life Cycle.
Eighty_Twenty_P
see Pareto's Principle. ...
another definition in the dictionary:
Convenience_Goo-a category of consumer goods which are bought frequently, quickly and with a minimum of emotional involvement, the category includes staples, impulse goods and emergency goods. See Consumer Product, Emergency Goods, Impulse Goods, Staples.
Herzberg_s_Theo-a theory of motivation developed by Henry Herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause dissatisfaction). Thus, consumers will compare the number and degree of satisfiers to the number and degree of dissatisfiers before making purchase decisions. See Freudian Motivation Theory, Maslow's Theory of Motivation.
List_Brokers
firms which compile and sell mailing and prospect lists. ...
another definition in the dictionary:
Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for resale, for use in the manufacture of other products, or in the operation of their businesses.
Home_Shopping-forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc.
