another definition in the dictionary:
Last_Chance_Clo-see Standing Room Only.
Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.
Experimental_Va
the variables a researcher manipulates in conducting an experiment, also called Explanatory Variables. See Dependent Variables.
see also:
Market_Speciali
see Market Nicher. ...
another definition in the dictionary:
NQT-abbrev. New Qualitative Technologies
One_Level_Chann-a marketing channel in which there is only one intermediary (for example, a retailer) between manufacturer and end-user. See Marketing Channels.
Spreadsheet
an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling spe ...
another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Sales_Contests-sales promotions aimed at members of a company's sales force, sales contests are competitions designed to boost sales and lift performance by offering awards or prizes to top-achievers in a sales team in a given period.
Business_Mix
the combination of businesses in which a firm is engaged. ...
another definition in the dictionary:
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Package_Modific
making any change to the attributes (shape, colour, size, graphics, lettering, etc.) of a package. ...
another definition in the dictionary:
Generic_Competi-products which are all different in type but are capable of satisfying the same basic want of the prospective purchaser. For example, the consumer may want to buy some new kitchen appliances but must choose between a dishwasher, a refrigerator and a microwave oven.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Manchester_Man
an old term for a salesperson, originally used in reference to salespeople hired by textile firms in ...
another definition in the dictionary:
Advertorial_Adv-advertising in which the sponsoring organisation declares its position on a matter of public interest (usually of a controversial nature). See Advocacy Advertising.
Motive-an inner state directing a person towards the satisfaction of a need. See Learning Process.
