another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Call-a visit to a client or prospective buyer by a sales representative to gather information, make a sales presentation, secure an order, etc.
a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
Inert_Set
brands that a buyer is aware of when considering a purchase but has no interest in. See Evoked Set, ...
another definition in the dictionary:
Outside_Sales_F-manufacturers' agents and representatives, sales agents, dealers, distributors, etc available to supplement or even to replace a firm's own sales force.
Reciprocity-a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing preference to a firm to which it sells. See Reverse Reciprocity.
Secondary_Data
information that is obtained from previously published materials, such as books, magazines, newspape ...
another definition in the dictionary:
Selective_Perce-see Selective Exposure.
Sales_Managemen-the process of planning, organising, controlling and evaluating the activities of the sales force.
Balance_of_Trad
a given period. ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Sales_Effect_of-the effectiveness of an advertisement or advertising campaign in boosting sales of a product, generally hard to measure as sales may be influenced by factors other than advertising, such as the product's price, its other features, its availability and the actions of competitors. See Advertising Effectiveness.
Non_Manipulativ
methods used in selling where a salesperson, rather than trying to force an unwanted product on a cu ...
another definition in the dictionary:
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Brand_Concept
the image that the brand sponsor wants a particular brand to have, the desired positioning of the br ...
another definition in the dictionary:
Resale_Price_Ma-a practice, now illegal in Australia, in which the manufacturer fixes the price at which a buyer may resell the product.
Dependent_Varia-the variables in a research experiment which are affected by manipulation of the explanatory or experimental variables. See Experimental Variables.