another definition in the dictionary:
National_Accoun-major accounts which are sometimes served by a separate salesforce because of their importance. Account specialists try to meet their special needs and to develop close relationships with key personnel. Also referred to as Direct Accounts and House Accounts.
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Expert_Forecast
a sales forecasting method in which outside specialists or industry experts - economists, academics, management consultants, advertising executives, etc. - are asked to assist in the preparation of the sales forecast.
see also:
Physical_Distri
the storage, handling and movement of goods within an organisation and their shipment to customers. ...
another definition in the dictionary:
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Problem_Childre-see Question Marks.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to ...
another definition in the dictionary:
Canned_Approach-see Stimulus-Response Approach.
Directories_-classified lists of names and adresses of individuals and organisations used in selling for prospecting for new accounts and in marketing research as sources of secondary data.
Quota_Sample
a nonprobability sample, chosen without regard to location, representativeness, etc. from individual ...
another definition in the dictionary:
State_of_Being_-see Demographics.
Non_Durable_Goo-see Consumer Non-Durables
Lifestyle
an individual's way of life as shaped by his or her interests, attitudes and opinions. ...
another definition in the dictionary:
Product_Categor-the specific generic to which a good or service belongs, for example, while Fanta is a brand name, the product category to which it belongs is soft drinks.
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
