another definition in the dictionary:
MAANZ-abbrev. Marketing Association of Australia and New Zealand.
Relationship_Se-selling in which the primary objective is the building of long-term relationships with customers from which repeat business will flow.
Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, including an informal search for material from internal, external and secondary sources, interviews and discussions with informed sources, etc. See Marketing Research, Primary Research, Secondary Research.
see also:
Contractual_Ver
a form of vertical marketing system in which independent firms at different levels of distribution a ...
another definition in the dictionary:
Sink_or_Swim_Sa-the practice of throwing new sales recruits straight into the field without formal training so that they have to learn fast or risk losing their jobs. See Sales Training.
Sales_Effect_Re-marketing research to assess the effect an advertisement or some other promotional activity is having, or has had, on sales of the product being advertised. See Advertising Effectiveness.
Boomerang_Metho
hurling a buyer's objection back as a reason for buying. If, for example, a buyer objects that he or ...
another definition in the dictionary:
Needs-innate feelings of deprivation in a person. See Wants.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Growth_Stage_of
the second stage (after the introductory stage) in the life cycle of a successful product, sales rev ...
another definition in the dictionary:
Multichotomous_-a closed-ended question in a marketing research questionnaire in which a respondent must choose one response from two or more possible alternatives. See Dichotomous Question.
Growth_Strategi-the means by which an organisation plans to achieve its objective to grow in volume and turnover. Four broad growth strategies are available - market penetration, product development, market development and diversification.
PDM
abbrev. Physical Distribution Management, Product-Differentiated Marketing. ...
another definition in the dictionary:
Discount_Store-see Discount House.
National_Market-a marketing manager with the responsibility for the nation-wide operations of a marketing division.
Quota
any restriction imposed by law on the quantity of a product which can be produced or imported, a for ...
another definition in the dictionary:
Image_Pricing-see Psychological Pricing, Prestige Pricing.
Planned_Canniba-the expected loss of sales of a product in a line to a more recent product introduction, planned cannibalisation might occur when a company wants its customers to switch to another of its own products rather than to a product of a competitor. See Cannibalisation.
