another definition in the dictionary:
Flanking_Strate-see Flanking Attack, Flanking Defence.
Marketing_Myopi-short-sightedness in marketing, a failure by a firm to define its mission broadly enough result in the over-emphasis of product and the under-emphasis of customer needs and wants.
Exponential_Smo
a quantitative technique for sales forecasting using historical data weighted to favour the most recent information.
see also:
Product_Positio
marketing decisions and actions intended to create a particular place for a product in the market an ...
another definition in the dictionary:
BCG-abbrev. Boston Consulting Group.
Awareness_Set-the brands of which a consumer is aware, normally, the awareness set will be less than the total set of brands. See Choice Set, Evoked Set, Inept Set, Inert Set.
Shelf_Talker
a sign or tag used in a retail store to focus customer attention on a promoted product, especially u ...
another definition in the dictionary:
Deflation-a slowing of the economy characterised by falling prices and wages, the reverse of inflation.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Retailing-the activity of selling to buyers who are buying for their own ultimate consumption.
Horizontal_Mark-the organisation of marketing activities by independent firms on the same level in a marketing channel so that they work closely together in buying, promotion, etc. to achieve economies of scale.
Regulatory_Envi
that part of the firm's external marketing environment on which legal and political forces act to ch ...
another definition in the dictionary:
Planned_Obsoles-a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear undesirable in the eyes of consumers who have purchased them in order to expand the market for later versions by improving the characteristics of later versions or by altering consumers' perceptions of the desirability of the models they have already purchased.
Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.
Price_Band
the range within which a product can be priced as dictated by competitive intensity and the perceive ...
another definition in the dictionary:
Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.
Adoption_Sequen-see Adoption Process.
