another definition in the dictionary:
Predatory_Prici-a pricing practice by which a company hopes to inhibit or eliminate competition by charging lower than normal prices for its products in certain geographic regions.
Sell_Off_Period-the duration of a particular sales promotion, the time from the launch of the sales promotion to the end of the special offer.
Export_Import_A
an independent marketing intermediary bringing together buyers and sellers from different countries and taking a commission on sales.
see also:
Horizontal_Inte
a strategy for growth in which a company develops by seeking ownership of, or some measure of contro ...
another definition in the dictionary:
Marketing_Myopi-an influential article by U.S. academic, Theodore Levitt, published in Harvard Business Review in 1960, Levitt described the failure of management to define adequately the scope of their business as 'marketing myopia'.
Internal_Data-information recorded and stored by an organisation as it completes it normal transactions and activities.
Expected_Value_
see Expected Return Model. ...
another definition in the dictionary:
Market_Skimming-a pricing approach in which the producer sets a high introductory price to attract buyers with a strong desire for the product and the resources to buy it, and then gradually reduces the price to attract the next and subsequent layers of the market. See Market Penetration Pricing.
Problem_Solving-an approach to selling in which the salesperson works with the buyer to evaluate alternative solutions to a problem and to select the best, a consultative approach intended to build long-term relationships with clients. Also called Depth Selling.
Cash_Discount
a reduction in price offered to a buyer in return for prompt settlement of account. See Discount. ...
another definition in the dictionary:
General_Electri-a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matrix based on industry attractiveness and business strength.
Recognition_Tes-a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its contents.
Follower_Role
see Market Follower. ...
another definition in the dictionary:
Comparative_Adv-advertising in which a firm names a competitor's product and compares it with its own, also called Comparison Advertising. See Competitive Advertising.
Depth_of_Produc-see Product Line Length.
Aspirational_Gr
a sub-category of a reference group, consisting of individuals (not necessarily known personally) wi ...
another definition in the dictionary:
Individual_Bran-the part of the brand name which identifies a particular product when it follows a family brand name, for example, in the brand name 'Holden Commodore', Holden is the family brand name, while Commodore is the individual brand name. See Corporate Branding, Family Brand, Product Line Brand Name, Single Brand Name.
Inventory_Carry-see Holding Costs.
