another definition in the dictionary:
Information_Ori-an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on the provision of information (rather than imagery and symbolism) to achieve its effect. See Image-Oriented Maintenance Strategy, Information-Oriented Change Strategy, Information-Oriented Maintenance Strategy.
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dilation is used to measure the level of interest shown by a particular consumer.
see also:
Contract_Rate
a charge negotiated between carrier and shipper for the transportation of a commodity, sometimes cal ...
another definition in the dictionary:
Full_Service_Ad-an advertising agency offering a complete range of services including marketing research, media planning, creative design of packaging and advertisements, etc. See Limited-Service Advertising Agency.
Market_Share_Pr-marketing decisions and actions taken by a firm to protect its current market share from competitors.
Macro_environme
the major uncontrollable, external forces (economic, demographic, technological, natural, social and ...
another definition in the dictionary:
Elaboration_Pro-questions posed by salespeople when positively encouraging prospects to provide additional information about their needs.
By_Product_Pric-a pricing method used in situations where a saleable by-product results in the manufacturing process. If the by-product has little value, and is costly to dispose of, it will probably not affect the pricing of the main product, if, on the other hand, the by-product has significant value, the manufacturer may derive a competitive advantage by charging a lower price for its main product.
Face_Validity
the apparent plausibility of the results of marketing research, which on the basis of logic and comm ...
another definition in the dictionary:
Incentive-an inducement to buy, incentives include special price deals, premiums, contests, etc.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
Marketing_Manag
the analysis, planning, organisation, implementation and control of the marketing activities of the ...
another definition in the dictionary:
MCA-abbrev. Media Council of Australia
Price_Incentive-a common form of sales promotion in which price reductions are offered to consumers to encourage them to buy a particular product earlier or in larger quantity.
DSS
abbrev. Decision Support System. ...
another definition in the dictionary:
Order_Getter-a salesperson responsible for actively persuading customers to buy rather than simply collecting orders that the customers wish to place. See Order Taker.
Prototype_Testi-the trialling of a sample of a newly developed product on selection of customers from the target market .
