another definition in the dictionary:
Cash_Flow-the money required by a company to meet expenses in a given period.
Free_alongside_-a pricing approach in which the manufacturer pays the freight cost to the wharf, costs associated with loading and shipping are borne by the purchaser. See Geographical Pricing.
FABS
acronym for Features and Benefits Selling.
see also:
Sales_Office
premises of a organisation used as a base for all or part of the sales team but not for carrying inv ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Safety_Recall-the request by a manufacturer for the return of a particular batch or model of a product (for repair, replacement or credit) when the product has been found to be defective or unsafe.
Advertising_Age
a firm specialising in the creation, design and media placement of advertisements, and in the planni ...
another definition in the dictionary:
Secondary_Resea-the collection of marketing research data using previously published sources. See Primary Research.
Channel_Levels-see Channel Length.
Browngoods
a classification of consumer durables which includes television sets, radios and hi-fi equipment. Se ...
another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Aspirational_Gr-a sub-category of a reference group, consisting of individuals (not necessarily known personally) with whom a person desires to be associated. See Contactual Reference Group, Dissociative Reference Group, Membership Group, Reference Groups.
Selective_Adver
advertising intended to create demand for a specific brand rather than for the whole product categor ...
another definition in the dictionary:
Representative-see Sales Representative.
Fixed_Sum_Per_U-an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
Product_Line_Le
the number of different products in a product line. See Product Line. ...
another definition in the dictionary:
Need_Directed_C-one of three broad groups of consumers (with outer-directed consumers and inner-directed consumers) identified in the Stanford Research Instituteís survey of American lifestyles. Need-directed consumers, representing about ten per cent of consumers in the U.S., are motivated by need rather than by choice. See Inner-directed consumers, Outer-directed consumers.
FMCG-abbrev. Fast Moving Consumer Goods.
