another definition in the dictionary:
Freight_Forward-firms specialising in the supply of transportation services, by buying large volumes of land, sea, air and pipeline transportation at low rates, they are able to offer attractive rates to small businesses whose products they combine into large shipments.
Product_Liabili-the onus or responsibility imposed by legislation on a manufacturer to warn consumers appropriately about possible harmful effects of a product, to foresee how it might be misused, etc.
abbrev. Federation of Australian Commercial Television Stations.
Soft_Sell
a low-pressure selling situation, a selling situation in which the buyer has no feeling of being coe ...
another definition in the dictionary:
Reminder_Advert-advertising aimed at reminding a target market that a product is available as opposed to informing or persuading it, typically associated with products in the mature stage of their life cycle. Also referred to as Retentive Advertising. See Advertising Objectives.
AANA-abbrev. Australian Association of National Advertisers
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to inc ...
another definition in the dictionary:
Sales_Volume_An-a detailed study of an organisation's sales, in terms of units or revenue, for a specified period, the analysis of sales volume (by sales region or territory, industry, customer type, etc) is commonly used as an aid in determining the effectiveness of the selling effort.
Functional_Whol-agents, brokers, commission merchants, etc. who facilitate exchanges between producers and resellers and receive commissions for their services, also referred to as Functional Middlemen.
Generics
see Generic Brand. ...
another definition in the dictionary:
Ego_Drive-the need of one individual to persuade another to a particular point of view and feel satisfaction in having done so.
Advertising_Obj-specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
Last_Chance_Clo
see Standing Room Only. ...
another definition in the dictionary:
Ego_States-a proposition in transactional analysis that every person has three mental conditions - parent ego state, child ego state and adult ego state, and that at any particular time one of these states is dominant in the personality.
EOQ-abbrev. Economic Order Quantity.
External_Stimul
advertisements, posters, coupons, point-of-purchase materials, store displays, etc which give rise t ...
another definition in the dictionary:
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Product_Testing-exposing consumers to a new product, in final or prototype form, so that they might compare it to their usual brand and rate it, the results of product testing will indicate to the company whether further evaluation of the product in test markets is desirable. See Concept Development and Testing, New Product Development.