another definition in the dictionary:
Canned_Approach-see Stimulus-Response Approach.
Cold_Canvassing-see Cold Calling
FARB
abbrev. Federation of Australian Radio Broadcasters.
see also:
Market_Allocati
see Free Market System, Capitalist System. ...
another definition in the dictionary:
Low_Involvement-products which are bought frequently and with a minimum of thought and effort because they are not of vital concern nor have any great impact on the consumer's lifestyle. See High-Involvement Products.
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Scrambled_Assor-an assortment strategy in which a reseller decides to carry dissimilar or unrelated lines to generate additional sales, for example, a newsagency might add indoor plants and housewares to its range of newspapers, stationery and books. Also known as Scrambled Merchandising. See Assortment Strategies, Broad Assortment, Deep Assortment, Exclusive Assortment.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Psychological_R
see Risk, Emotional Risk. ...
another definition in the dictionary:
Place_Utility-the value given to a product by virtue of the fact that it is where it is wanted.
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Contactual_Refe
a group with which an individual has contact and which influences the individual's purchase decision ...
another definition in the dictionary:
Esteem_Needs-the desire to feel important in the eyes of others. See Maslow's Hierarchy of Needs.
Intangible_Prod-see Actual Product.
Individual_Prod
see Product Item. ...
another definition in the dictionary:
Market_Growth_R-the rate, commonly expressed as a percentage per annum, at which a market is increasing in size.
Brand_Family-See Family Brand.
