another definition in the dictionary:
Effective_Buyin-an individual's disposable income, consisting of salary and wages, dividends, interest, profits, etc., less all government taxes. See Disposable Income.
Informational_I-one of three types of influence (with comparative influence and normative influence) exerted on consumers by reference groups, informational influence occurs when the group is the source of information about products and brands. See Reference Groups, Comparative Influence, Normative Influence.
FAS
abbrev. Free-alongside-Ship (at port of export).
see also:
BCG
abbrev. Boston Consulting Group. ...
another definition in the dictionary:
Price_Sensitivi-see Price Elasticity.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Price_Cycle
the regular, periodic fluctuation in the price of a product, especially of an agricultural product, ...
another definition in the dictionary:
Return_on_Asset-a measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.
Discontinuous_I-entirely new-to-the world products made to perform a function for which no product has existed previously.
Freudian_Motiva
the theory that a consumer's buying preferences are dictated by unconscious motives, and that visual ...
another definition in the dictionary:
Brand_Family-See Family Brand.
Formula_Approac-an approach to selling in which the salesperson uses a formula such as AIDA - awareness, interest, desire, action - as a guide to taking the buyer from one stage of the buying process to the next, also called the Mental States Approach. See AIDA Concept.
Source_Objectio
an objection by a prospective buyer levelled against the firm represented by the salesperson. ...
another definition in the dictionary:
Satisficing-a planning philosophy implying a firm's intention to continue to carry on its present operations in much the same way as it has always done . See Adaptivising, Optimising.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Factor_Analysis
a statistical procedure for trying to discover the basic factors that may underlie and account for t ...
another definition in the dictionary:
Market_Minimum-the level of sales that a firm can expect to achieve in a market without promotional effort of any kind.
Shelf_Managemen-the process of determining the number and location of shelf facings in a retail store. See Shelf Facings.
