another definition in the dictionary:
AIA-abbrev. Advertising Institute of Australia.
Recruiting-see Sales Personnel Recruitment.
FIS
abbrev. Free-in-Store.
see also:
Psychography
the study of the attitudes, beliefs, opinions, personalities and lifestyles of individuals in a popu ...
another definition in the dictionary:
Guaranteed_Pric-an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded, the purpose of the guaranteed price is to encourage the intermediary to order a large quantity of the product with confidence.
Bundled_Pricing-see Bundling.
Demand_Inelasti
see Inelasticity of Demand. ...
another definition in the dictionary:
Galvanometer-a scientific instrument used in marketing research to measure the reaction of a subject in a study to an advertisement, the instrument measures the perspiration that accompanies the subject's interest or arousal. See Galvanic Skin Response.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Call_Planning
the arrangement of a sales representative's visits to buyers into an orderly sequence, the setting o ...
another definition in the dictionary:
Liquidity-current assets, other than inventory and work in progress, to which a firm has ready access, liquidity represents a company's ability to meet its immediate liabilities.
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Advertising_Bud
the sum allocated in a particular accounting period for expenditure on advertising, also called an A ...
another definition in the dictionary:
Seller_s_Market-a market in which there is a shortage of particular goods or services for sale.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
General_Electri
a portfolio analysis and planning grid developed by General Electric, it uses a two-dimensional matr ...
another definition in the dictionary:
RPM-abbrev. Resale Price Maintenance.
Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.
