another definition in the dictionary:
Credit_Terms-conditions negotiated between seller and buyer relating to the time within which the buyer is obliged to pay for the products purchased and any discounts to be allowed by the seller for earlier payment or additional services performed.
Buyer_Seller_Dy-the two-way flow of communication between buyer and seller.
see Free-in-Store Pricing.
Business_Streng
a measure of the ability a firm has to compete successfully in a particular market. ...
another definition in the dictionary:
Optimising-an approach to planning in which a firm expresses its intention to do things better (as opposed to 'better things') in the future. See Adaptivising, Satisficing.
Monadic_Rating-a method for measuring consumer preferences in which potential purchasers are asked to rate their liking for each of a certain number of products on a scale, that is, on a seven point scale Product A may be rated as 6, Product B as 4, and Product C as 1. The method allows researchers not only to derive the individual's preference order, but also to know the qualitative levels of their preferences and the approximate distance between their preferences.
Minor_Points_Cl
a closing technique in which a salesperson attempts to get the buyer to agree to the value or useful ...
another definition in the dictionary:
Licensed_Charac-figures from fiction, television, movies, etc which are used, under license from their creators, in the marketing of consumer goods such as breakfast cereals, chocolate bars, ice creams and so on.
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Buyer_Seller_In
the close relationship between buyers and sellers, especially in organisational markets, where buyer ...
another definition in the dictionary:
Prestige_Pricin-a pricing strategy in which prices are set at a high level, recognising that lower prices will inhibit sales rather than encourage them and that buyers will associate a high price for the product with superior quality, also called Image Pricing. See Psychological Pricing.
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Marketing_Objec
specific, measurable aims or expected outcomes of marketing activity to be achieved in a given perio ...
another definition in the dictionary:
Complex_Decisio-in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort. Also referred to as Extensive Problem Solving. See High-Involvement Products.
Counsellor_Appr-see Adviser Close.
Electronic_Shel
see Shelf-Talkers ...
another definition in the dictionary:
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.