another definition in the dictionary:
Promotional_War-a warranty designed to reduce the perceived financial or performance risk that a consumer might perceive in purchasing an expensive product. See Warranty, Express Warranty, Implied Warranty, Protective Warranty.
Depth_Interview-a qualitative marketing research approach in which interviews are conducted by a trained moderator with individuals, rather than with groups, to obtain information about a product or brand. See Focus Group.
FIS_Pricing
see Free-in-Store Pricing.
see also:
Sales_Force_Mix
the mix of individual territory representatives, national account sales teams, telemarketers, etc in ...
another definition in the dictionary:
Purchasing_Offi-an individual within an organisation responsible for purchasing the goods and services it requires. See Buying Centre.
Scaled_Response-questions requiring respondents to a survey to rate a company, product, service, etc. on a scale provided.
Contests
a form of sales promotion in which consumers are induced to buy earlier, or in greater quantity, by ...
another definition in the dictionary:
AFMA-abbrev. Associate Fellow of the Marketing Association of Australia and New Zealand.
Actual_Product-the tangible features of a product, including styling, quality level, features, brand name and packaging, also called the Formal Product or Tangible Product. See Augmented Product, Core Product.
Liability
see Product Liability. ...
another definition in the dictionary:
Controlled_Allo-see Planned Economy, Command System.
Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.
Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...
another definition in the dictionary:
Core_Product-the intangible benefit or service offered by a product, for example, the core product offered to a purchaser of shampoo is clean, healthy hair. See Actual Product, Augmented Product.
Rational_Buying-reasons for buying that are based on logic or judgement rather than on emotion.
Exclusive_Deali
an arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' ...
another definition in the dictionary:
Profitability_C-marketing effort intended to assess the level of profitability of each product in the portfolio, of each market segment, of each marketing channel, etc.
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
