Marketing Dictionary

another definition in the dictionary:

Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.

Common_Carrier-regular scheduled transportation services such as railways, airlines and trucking lines, available to all users.

FOB

abbrev. Free-on-Board.



see also:

Decision_Making
choosing between alternative courses of action using cognitive processes - memory, thinking, evaluat ...

another definition in the dictionary:

Flanker_Brand-a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.

RDC-abbrev. Regional Distribution Centre.

Demand_Backward
a method of pricing in which prices are set by determining what consumers are willing to pay, then, ...

another definition in the dictionary:

Agricultural_Co-an organisation formed by a group of farmers to achieve some or all of the advantages of large-scale marketing.

Inseparability-one of the four characteristics (with intangibility, perishability and variability) which distinguish a service, inseparability expresses the notion that a service can not be separated from the service provider. See Services Marketing, Intangibility, Perishability, Variability.

Exploratory_Res
desk research undertaken before primary research is commenced in a marketing research study, includi ...

another definition in the dictionary:

Commission_Over-a commission paid to a sales manager based on a percentage of his or her salespeople's commissions.

Market_Nicher-a company whose products serve segments too small to be of interest to firms with larger shares of the market, also called market specialists, threshold firms or foothold firms. See Market Challenger, Market Follower, Market Leader.

Convenience_Sam
a form of nonprobability sample in which the researcher selects readily available respondents. ...

another definition in the dictionary:

Foreign_Currenc-the price of one country's currency expressed in terms of the currency of another country.

Service_Mix-the range of services offered by a services marketing company.

Sales_Branch
a manufacturer's office established simply to facilitate sales, no manufacturing is done at this loc ...

another definition in the dictionary:

Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.


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