Marketing Dictionary

another definition in the dictionary:

Organisational_-the sum of all industrial, institutional, reseller and government markets whose buyers purchase products for use in making other products, for resale, or in the operation of their businesses.

Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.

FOB_Pricing

see Free-on-Board Pricing.



see also:

Attributes
see Features. ...

another definition in the dictionary:

Quantitative_Ob-objectives which can be expressed in specific numerical terms, for example, a salesperson might set as an objective for his or her territory 'to increase sales revenue of Product X by 10% in 1991'.

Price_Discounti-see Discount.

Non_Profit_Mark
marketing activity undertaken by a firm whose primary objective is one other than profit, sometimes ...

another definition in the dictionary:

Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

Product_Flankin
a competitive marketing strategy in which a company produces its brands in a variety of sizes and st ...

another definition in the dictionary:

Maslow_s_Hierar-a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innate human needs are more pressing than others, and must be satisfied before any less pressing ones can be attended to. He arranged human needs into five categories in ascending order - Physiological Needs, Safety Needs, Belongingness and Love Needs, Esteem Needs and Self-Actualisation Needs.

Budgeting_Model-see Computer Modelling.

Decoding
the step in the communication process in which the receiver accepts and interprets the message. See ...

another definition in the dictionary:

Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.

Reverse_Marketi-a marketing channel in which goods (to be recycled or reprocessed) flow backward from consumer to intermediaries to producer, also called a Backward Marketing Channel..


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