another definition in the dictionary:
Kanban-see Just-In-Time Inventory System.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Facilitating_Ch
an agency or organisation, such as a bank, transport company or insurance agency, which provides specialised assistance to members of a marketing channel, the facilitating channel institution does not take title to the goods.
see also:
New_Product_Dev
the creation of new products needed for growth or to replace those in the decline stage of their lif ...
another definition in the dictionary:
Demography-the study of the range of physical, social and economic characteristics that exist within a population.
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Mass_Media_Adve
advertising in a non-selective way by means of the popular media in order to reach the widest possib ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Features-prominent or distinctive characteristics of a product's use, construction or design, also referred to as Attributes.
Business_Analys
a stage in the new product development process in which the information gathered in the screening, c ...
another definition in the dictionary:
Price_Packs-a type of sales promotion in which consumers are offered a reduction in the regular price of a product, the amount of the reduction is usually marked, or 'flagged', prominently on the label or package, also called a 'cents-off' deal.
Planning-see Strategic Planning, Marketing Planning, Sales Planning.
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Open_Dating-an aspect of labelling in which certain products are required, either by law or under voluntary industry codes, to be marked with a 'use-by' date to indicate their expected shelf life, also called Date Stamping.
Market_Segmenta-the organisation of a firm's marketing activities so that a separate division is responsible for each of its major market segments. See Organisational Structure.
Geocentric_Appr
an approach to global pricing in which affiliate or subsidiary companies supply information about lo ...
another definition in the dictionary:
GE_Matrix-see General Electric Strategic Business Portfolio Planning Grid.
Representative-see Sales Representative.
