Marketing Dictionary

another definition in the dictionary:

Designated_Mark-See Area Of Influence.

Conjoint_Analys-a statistical technique used to determine the optimal combination of variables.

Factor_Analysis

a statistical procedure for trying to discover the basic factors that may underlie and account for the correlations among a larger number of variables. For example, factor analysis might be used to determine and interpret the basic factors underlying some negative attitudes towards the purchase and use of male toiletries and cosmetics.



see also:

Price_Taker
any firm which is unable to influence the general level of commodity prices by altering the quantity ...

another definition in the dictionary:

KIPS-abbrev. Key Influence People.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Sales_Effect_of
the effectiveness of an advertisement or advertising campaign in boosting sales of a product, genera ...

another definition in the dictionary:

Marketing_Contr-an individual, usually with training in finance and marketing, responsible for analysing and evaluating a company's marketing expenditures.

Purchase_Labora-See Accelerated Test Marketing.

Australian_Stan
a basic guide to product standards for a wide range of products, published by the Standards Associat ...

another definition in the dictionary:

FARB-abbrev. Federation of Australian Radio Broadcasters.

Monitoring_Time-part of the non-monetary price a consumer pays for a product, the time it takes individual to work out that a particular product item needs to be replenished. See Non-Monetary Price, Time Prices.

Maslow_s_Hierar
a theory propounded in 1954 by Abraham Maslow, a U.S. psychologist, who hypothesised that some innat ...

another definition in the dictionary:

Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.

Piggybacking-a low-cost market entry tactic in which manufacturers of products arrange for manufacturers of complementary, non-competing products to represent their products in another country or region.


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