Marketing Dictionary

another definition in the dictionary:

Reactive_Market-evaluation and control systems in which management finds that marketing performance is not satisfactory and takes corrective action, after-the-fact and steering control are reactive systems. See Proactive Marketing Control Systems, Adaptive Control System, After-the-Fact Control System, Steering Control System.

Analytical_(Soc-one of four social styles (with Amiable, Driver and Expressive) commonly used to classify salespeople and their customers in terms of their communication approach, Analyticals are characterised by low responsiveness and low assertiveness. See Amiable, Driver, Expressive, Assertiveness, Responsiveness, Social Style.

Factory_Outlet

a retail store that sells the products of one manufacturer, usually at very low prices.



see also:

Market_Growth_R
the rate, commonly expressed as a percentage per annum, at which a market is increasing in size. ...

another definition in the dictionary:

Grade_Label-a tag, sticker, label, letter, mark or symbol which identifies the quality or grade of a product offered for sale. See Label.

Direct_Close-the most straight-forward closing approach, the salesperson simply asks the buyer for an order. See Close.

Jury_of_Executi
a forecasting method based on the opinions of senior management. ...

another definition in the dictionary:

Private_Treaty-a market agreement arranged by a buyer and seller in private negotiation.

Administered_Ve-a co-ordinated system of distribution channel organisation in which the flow of products from producer to end-user is controlled by the power and size of one member of the channel system rather than by common ownership or contractual ties. See Contractual Vertical Marketing System, Conventional Marketing System, Corporate Vertical Marketing System, Vertical Marketing System.

Federation_of_A
an association of Australian commercial radio stations responsible for the control of radio advertis ...

another definition in the dictionary:

Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.

Category_Manage-an individual responsible for the marketing strategies of all the brands in a product line, also referred to as a Product Line Manager.

Service_Variabi
see Variability. ...

another definition in the dictionary:

Intangibility-one of the four characteristics (with inseparability, perishability and variability) which distinguish a service, intangibility expresses the notion that a service has no physical substance. See Services Marketing, Inseparability, Perishability, Variability.

Adoption_Proces-the series of stages, including awareness, interest, evaluation, trial and rejection or adoption, which consumers go through in their decision-making process, also called the Adoption Sequence.

Adaptivising
a planning philosophy implying a firm's intention to continue to maintain, and expand, its present o ...

another definition in the dictionary:

Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.

Psychographic_S-the division of a heterogeneous market into relatively homogeneous groups on the basis of their attitudes, beliefs, opinions, personalities and lifestyles, sometimes called 'State-of-Mind' Segmentation.


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