another definition in the dictionary:
Australian_Mark-an association of marketing professionals founded in Sydney in 1933 as The Institute of Sales and Business Management, the aims of the Institute include the provision of aid and support to members in the furtherance of their careers, and the representation of the best interests of members to business, governments and the public.
Buddy_System-an on-the-job sales training method in which an experienced salesperson is responsible for the training of a new salesperson. See Curbside Training, Formal Training, On-the-Job Training.
Fake_Interview
a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
see also:
Simple_Random_S
a sample in which each member of the population has an equal chance of being chosen. ...
another definition in the dictionary:
Above_the_Line_-advertising which employs one of five main media - the press, television, radio, cinema and posters. See Below-the-Line Advertising.
SELECT-acronym for Situation analysis, Explicit statement of the problem, Laying out the research design and collecting data, Evaluating the data and making a decision, Creating a plan to implement the decision and Testing the correctness of the decision - a six-step approach to the process of marketing research.
Advertising_Goa
a particular communication task to be accomplished with a specific target audience in a given period ...
another definition in the dictionary:
Current_Ratio-the commonest of three financial ratios used to evaluate a firm's liquidity, current assets are expressed as a percentage of current liabilities. See Acid-Test Ratio, Quick Ratio.
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Encirclement_At
a competitive strategy used by a strong challenger to attack the market leader, the market challenge ...
another definition in the dictionary:
Normative_Influ-the influence exerted on an individual by a reference group to conform to its norms.
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear u ...
another definition in the dictionary:
Just_In_Time_In-an inventory control method, devised in Japan, for keeping inventory costs to a minimum, supplies are ordered frequently, but in relatively small quantities. Also known as Kanban.
Horizontal_Mark-a market for a product which is bought by many industries. See Vertical Market.
Advertising_Res
research done to test the effectiveness of advertising, this may include the pre-testing and post-ev ...
another definition in the dictionary:
Liability-see Product Liability.
Price_Elasticit-buyers' sensitivity to price, measured by the percentage change in quantity demanded that results from a percentage change in price. See Price Inelasticity.
