another definition in the dictionary:
Mail_Order_Whol-wholesalers who use catalogues to sell to retailers too small for full-service wholesalers to serve profitably in the normal way.
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Family_Brand
a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.
see also:
Competitive_Str
planning intended to give a company a competitive advantage over its competitors. ...
another definition in the dictionary:
Environmental_F-attempting to predict the nature and intensity of the microenvironmental and macroenvironmental forces that are likely to affect a firm's decision making and have an impact upon its performance in a given period.
Dogs-a product classification used in the Boston Consulting Portfolio Analysis Matrix, dogs are products with a relatively low market share in a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Cash Cows, Question Marks, Stars.
Brand_Authorisa
the obtaining of distribution and display, usually of a consumer packaged good, through a retail out ...
another definition in the dictionary:
Marketing_Conce-a business orientation or philosophy that holds that organisational success is dependent upon the efficient identification of the needs and wants of target markets and the effective satisfaction of them.
Custom_Publishi-the publishing of a magazine by an organisation wishing to strengthen its bonds with its customers and to exercise greater control over the editorial environment in which its advertisements appear, a custom published magazine will usually carry outside advertisements as well in order to defray the cost of the launch and lend an air of legitimacy. Jenny Craig International, Mary Kay Cosmetics, the Benetton Group and IBM Corp. have all launched magazines.
Non_probability
the selection of a sampling unit by arbitrary methods, such as convenience and judgement. ...
another definition in the dictionary:
On_Pack_Premium-a common form of consumer sales promotion in which a gift is banded to the package of another product to encourage its purchase. See Premiums, In-Pack Premium, Near-Pack Premium, With-Pack Premium.
Product_Recall-the advertised request by a company that a product be returned to it by those who have already purchased it, a product recall is often deemed desirable when a product proves to be unsafe or unreliable.
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
MBO-abbrev. Management by Objectives
Buyer_Seller_In-the close relationship between buyers and sellers, especially in organisational markets, where buyers become highly dependent on sellers for assured supply and delivery.
Recognition_Tes
a means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an adv ...
another definition in the dictionary:
Marketing_Organ-the structure of the marketing function within the organisation, the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation, Product-Based Marketing Organisation.
JIT-abbrev. Just-In-Time Inventory System.
