Marketing Dictionary

another definition in the dictionary:

Selective_Bindi-the customising of magazines and similar print media for specific groups of subscribers and advertisers, in selective binding programs, same issue of a magazine can be tailored for different audiences.

Hoisting_the_Fl-an approach to product introduction or launching, useful when the cost of introducing a new item is low, a new variant is introduced to see if it proves more popular than an existing one.

Family_Brand

a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.



see also:

Progressive_Com
a sales commission system in which the commission rate increases as the salesperson sells more goods ...

another definition in the dictionary:

FAS-abbrev. Free-alongside-Ship (at port of export).

Flanking_Defenc-a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.

Proxemic_Commun
a form of nonverbal communication or body language in which messages are conveyed from one person to ...

another definition in the dictionary:

Head_to_Head_Co-a competitive situation characteristic of oligopolistic circumstances, where the second or third leading company, decides to challenge the leader.

RPM-abbrev. Resale Price Maintenance.

Place_Strategy
the element of a firm's decision-making concerned with developing an efficient and effective means o ...

another definition in the dictionary:

Gap_Analysis-the determination of the methods and techniques used to fill the 'gap' between corporate sales and financial objectives and the current long-range forecasts of the sales team.

Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.

Conference_Sell
a selling situation in which a salesperson enlists the assistance of other people in the company (te ...

another definition in the dictionary:

Product_Form_Co-firms offering slightly different variants of the same basic product.

Latent_Demand-demand for a product which can satisfy a want which is unable to be satisfied by any existing product.

Product_Audit
a systematic appraisal of a firm's product mix to evaluate its strengths and weaknesses and to asses ...

another definition in the dictionary:

Off_Invoice_All-a reduction in price allowed to a retailer in return for purchasing specific quantities of goods within a specified time, the purpose of the allowance is to push slow-moving merchandise, to counter competitive programs, to introduce new products or line extensions, or to 'load' channels members. Also referred to as a Purchase Allowance.

Inventory_Carry-see Holding Costs.


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