another definition in the dictionary:
Negotiated_Sell-a selling approach in which a salesperson attempts to produce a ?win-winî outcome for both parties. The approach entails the assumption of a partnership between buyer and seller, the salesperson acting as a counsellor to assist the buyer to find the best solution to a problem.
Acceptable_Pric-an expectation in the minds of consumers regarding price levels for a product category, consumers are reluctant to buy below the acceptable price range for fear that the product will be inferior, or above it because the expected benefit of the product is not worth the price.
Family_Life_Cyc
a series of stages through which the typical family passes, including bachelor stage, young marrieds, full nest, empty nest and sole survivor.
see also:
Laggards
those in a community who are slowest to adopt a new product. See Diffusion of Innovation, Early Adop ...
another definition in the dictionary:
Perfect_Competi-see Pure Competition.
Group_Sales_Tra-the training of sales representatives, usually in formal sessions, as a group. See Formal Training.
Advertising_Obj
specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind). ...
another definition in the dictionary:
Asset_Based_Mar-a marketing approach which uses the knowledge and skills a company has already developed as the basis for growth.
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
Direct_Mail_Adv
advertising direct to end-users by sending catalogues or other sales literature through the post. ...
another definition in the dictionary:
Compensation-remuneration for work done on behalf of another.
Display_Aids-see Visual Aids.
Delphi_Techniqu
a forecasting method in which a cordinator seeks predictions from experts who revise their opinions ...
another definition in the dictionary:
Reduced_Price_P-a type of consumer sales promotion in which two or more units of the same product are banded together and sold at a lower price.
Product_Warrant-see Warranty, Express Warranty, Implied Warranty.
Advertising_Pla
the steps or stages taken in planning an advertising campaign, the steps include identifying the tar ...
another definition in the dictionary:
Mummy_Dust-a slang term referring to the ingredients, parts or accessories that manufacturers sometimes add to their products to enhance them, but for which no scientific basis can be found, also referred to as Whiffle Dust.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
