another definition in the dictionary:
Free_In_The_Mai-a type of sales promotion in which consumers are offered a gift which is sent to them by post in return for proof of purchase of the product.
Foreground_Radi-a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
Fashion
a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
see also:
Bird_Dogs
individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienc ...
another definition in the dictionary:
Coupon-a popular form of sales promotion, distributed on the package of the product, by direct mail, or in newspaper and magazine advertisements, the consumer is usually offered 'cents-off' the next purchase upon presentation of the coupon.
KIPS-abbrev. Key Influence People.
Concentric_Dive
a growth strategy in which a company seeks to develop by adding new products, also called convergent ...
another definition in the dictionary:
MRSA-abbrev. Market Research Society of Australia.
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Psychological_P
pricing intended to influence the customers' perception of the actual price of a product, two common ...
another definition in the dictionary:
Risk_Avoidance-measures including acquiring information, seeking reassurance from family and friends, obtaining advice from experts, etc. taken by purchasers to reduce the level of anxiety they experience when buying.
New_Product_Com-a group within a company responsible for new product policies, including the assignment of priorities to options and ideas for new products and the final decision on whether or not to commercialise them.
Product_Strateg
the element of a firm's decision-making concerned with developing the most appropriate products for ...
another definition in the dictionary:
Maintenance_Sel-generating sales volume from existing customers.
Culture-the basic beliefs and values cherished by a society as a whole and handed down from one generation to the next.
Booz,_Allen_and
a U.S. based marketing consulting firm, especially recognised for its studies of failure rates in ne ...
another definition in the dictionary:
Discount-a reduction off the list price offered by a producer to a buyer, five types of discounts are common: trade, quantity, cash, seasonal and allowances. See Allowances, Cash Discount, Quantity Discount, Seasonal Discount, Trade Discount.
ESP-see Envelopes and Stubby Pencil.
