another definition in the dictionary:
Perfect_Competi-see Pure Competition.
Primary_Adverti-advertising intended to create demand for a class or category of product rather than for a brand. See Generic Advertising, Pioneering Advertising.
Fast_Moving_Con
a term used in reference to frequently purchased consumer goods, such as foodstuffs, toiletries, etc.
see also:
Services_Charac
the features of services that distinguish them from tangible products, these are intangibility, vari ...
another definition in the dictionary:
Mail_Surveys-a relatively inexpensive method of obtaining data in a marketing research study, mail surveys keep interviewer bias to a minimum, but they require considerable time to conduct and response rates are generally low.
Return_on_Equit-a measure of a firm's profitability, profit achieved in a given period is expressed as a percentage of the total amount invested in the firm by its owners.
Incremental_Cos
an approach in which the price of all additional units produced after the fixed costs of production ...
another definition in the dictionary:
Government_Mark-federal, state and local government departments and agencies which buy goods and services needed to conduct their operations.
ASCC-abbrev. Australian Standard Commodity Classification.
Private_Label
see Private Brand. ...
another definition in the dictionary:
Fear_Appeals_in-advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
Advertising-the paid, public, non-personal announcement of a persuasive message by an identified sponsor, the non-personal presentation or promotion by a firm of its products to its existing and potential customers. See Promotion.
Line_Organisati
an organisational structure in which authority moves down in a line from the chief executive, typica ...
another definition in the dictionary:
Just_In_Time_Pu-see Just-In-Time Inventory System.
Directive_Probe-questions posed to prospective buyers to obtain a better understanding of the customer and the customer's business.
Rollout
the launch of a new product on a region by region basis as opposed to a national introduction, the r ...
another definition in the dictionary:
Representativen-the degree to which a sample of consumers in a marketing research study represents the characteristics of the population as a whole.
Corporate_Image-the identity or perception of itself that an organisation attempts to convey to its publics, usually through corporate advertising. See Corporate Advertising, Corporate Image Advertising.
