another definition in the dictionary:
Reach-the percentage of the target audience which will be exposed to at least one advertisement during the specified period of the campaign.
Aesthetic_Needs-see Self-Actualisation Needs.
Favorability_Sc
a scaling device for measuring a target audience's feelings or attitudes towards a company or its products. Responses are commonly recorded on a five-stage scale: 1. Very Unfavorable, 2. Somewhat Unfavorable, 3. Indifferent, 4. Somewhat Favorable, 5. Very Favorable. Also called Image Analysis. See Familiarity Scale.
see also:
Sponsor_Trainin
pairing sales recruits with experienced salespeople who are responsible for their training in the fi ...
another definition in the dictionary:
Sampling_Princi-the idea that a small number of randomly chosen units (the sample) of a total population (the universe) will tend to have the same characteristics, and in the same proportion, as the population as a whole.
Features_and_Be-a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer.
Generic_Adverti
advertising a category or class of product rather than a particular brand, as in 'Butter is good for ...
another definition in the dictionary:
Global_Marketin-marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as International Marketing.
Selling_Proposi-see Unique Selling Proposition.
Informational_I
one of three types of influence (with comparative influence and normative influence) exerted on cons ...
another definition in the dictionary:
Leasing-the granting, under contract, of use of a product for an agreed upon period of time in return for a rental payment.
Speciality_Merc-a wholesaler that specialises in one product line (or a few product lines) but carries the line or lines in considerable depth.
Skimming
see Market Skimming Pricing. ...
another definition in the dictionary:
Installations-a classification of industrial goods which includes land, buildings and major equipment.
Remarketing-marketing activity intended to encourage renewed use of a product in which market interest has declined.
Competition_Ori
a method of pricing in which a manufacturer's price is determined more by the price of a similar pro ...
another definition in the dictionary:
Retail_Buyer-an individual employed by a retailer primarily to buy merchandise for resale through the store.
Marketing_Progr-the combination of all of an organisation's marketing plans.
