another definition in the dictionary:
Licensing-the granting of permission by one manufacturing organisation to another to use a registered brand, symbol, process, patent, etc.
Portfolio_Analy-the systematic evaluation or assessment of a company's businesses or products, two variables frequently used in the evaluation are market attractiveness (including market growth rate) and business strength (including relative market share).
Fear_Appeals_in
advertising messages which use fear as their focus, often employed in public service announcements, such as those seeking to discourage smoking, reduce the road toll, warn of the dangers of hard drugs, etc. See Emotional Appeals in Advertising, Rational Appeals in Advertising.
see also:
Inseparability
one of the four characteristics (with intangibility, perishability and variability) which distinguis ...
another definition in the dictionary:
Close-the critical stage in the selling process when the salesperson attempts to obtain the buyer's commitment to the purchase.
Selective_Deman-demand for a specific brand within a particular product class.
Bottom_Line
a colloquial term meaning 'profits'. ...
another definition in the dictionary:
Bottom_Line-a colloquial term meaning 'profits'.
Controlled_Allo-see Planned Economy, Command System.
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.
Social_Audit-a review and evaluation of the social benefits and social costs pertaining to a particular product.
Prospecting_Pla
a systematic approach to finding new customers involving the setting aside of time after allowing fo ...
another definition in the dictionary:
Product_Line_St-introducing new products into a product line. See Product Line, Downward Stretching, Two-way Stretching, Upward Stretching.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Marketing_Expen
a marketing control measure used to determine whether the cost of the marketing activities engaged i ...
another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Population_Char-variables including age, gender, income, marital status, education, nationality, race, religion, etc. upon which a population may be segmented.
