another definition in the dictionary:
Functional_Risk-see Performance Risk.
Buyer_Intention-a method of predicting future demand for a product by asking potential buyers for their likely requirements.
Feature_Modific
a change made to any feature of a product in order to make it safer, more useful or more valuable to a purchaser, also called Functional Modification.
see also:
Free_Associatio
a method of collecting qualitative marketing research data in which respondents are asked to supply ...
another definition in the dictionary:
Lifestyle_Segme-the division of a total heterogeneous market into relatively homogeneous groups on the basis of their way of life as shaped by their interests, attitudes and opinions. See Psychographic Segmentation.
Regional_Brands-manufacturers' brands sold only in certain regions.
Data
facts or information gathered in a marketing research study. See Primary Research, Secondary Researc ...
another definition in the dictionary:
Brand_Image-the feelings, moods, emotions and connotations evoked by a brand.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -
ACTU
abbrev. Australian Council of Trade Unions. ...
another definition in the dictionary:
Primary_Data-information that is obtained directly from first-hand sources by means of surveys, observation or experimentation. See Secondary Data.
Shopping_Goods-consumer goods that the customer typically compares for suitability, quality, price, features, etc. before selection and purchase. See Convenience Goods, Specialty Goods.
Quality_Circles
a management technique with its origin in Japanese industry, developed as a means of increasing prod ...
another definition in the dictionary:
Consideration_S-see Evoked Set.
Environmental_M-see Megamarketing.
Compensation_Me
handling a buyer's objection by admitting the validity of the objection but pointing out some advant ...
another definition in the dictionary:
All_We_Can_Affo-a simple method of determining a budget (for advertising, etc) in which the amount allocated is the amount that can be afforded, also called the What-We-Can Afford Method, the Affordable Method and the Arbitrary Method. See Advertising Budget Determination.
Customer_Orient-see
