Marketing Dictionary

another definition in the dictionary:

Service_Form_Co-organisations offering products of different types which can help an individual to fulfil a particular desire. For example, a person who wants to do a creative hobby course could enrol in a photography course conducted by the YWCA or a painting course conducted by the Council of Adult Education, these course providers are service form competitors..

Conference_Sell-a selling situation in which a salesperson enlists the assistance of other people in the company (technicians, engineers, etc.) in meeting with a group of buyers from different firms to explain a new product or discuss problems and opportunities. See Group Selling, Team Selling.

Federation_of_A

an association of Australian commercial television stations responsible for the control of television advertising standards, the Federation must preview and approve all commercial announcements before they are broadcast.

Federation_of_A

an association of Australian commercial radio stations responsible for the control of radio advertising standards, the federation must preview and approve all radio commercials before they are broadcast.



see also:

Drip_Advertisin
limited expenditure on advertising over a relatively long period of time. See Burst Advertising Expe ...

another definition in the dictionary:

Sponsor_Trainin-pairing sales recruits with experienced salespeople who are responsible for their training in the field.

Megatrend-a major movement, pattern or trend emerging in the macroenvironment, an emerging force likely to have a significant impact on the kinds of products consumers will wish to buy in the foreseeable future. Megatrends evident today include a growing interest in health, leisure, lifestyle and environmental issues.

Mental_States_A
see Formula Approach. ...

another definition in the dictionary:

Brand_Competito-competing brands of products which can satisfy a consumer's wants almost equally as well as each other. See Competitors.

Informational_L-a label which carries information including use instructions, precaustions and warnings, etc. See Label.

Price_Packs
a type of sales promotion in which consumers are offered a reduction in the regular price of a produ ...

another definition in the dictionary:

Attitude_Tracki-measuring the degree of satisfaction with a product through an on-going study of consumer attitudes towards it.

Buyer_Readiness
the state of preparedness or willingness in which an individual consumer may be in regard to the pur ...

another definition in the dictionary:

Black_Box-a colloquial term for an electronic TV audience measurement system, an audiometer, a 'people-meter'.

Quality_Circles-a management technique with its origin in Japanese industry, developed as a means of increasing productivity, groups of autonomous workers, responsible for their own output, meet together voluntarily to plan their work so that a better quality product results and so that the work of other autonomous groups further down the production line is not delayed.

Freight_Charges
transportation costs involved in shipping goods from producer to customer. ...

another definition in the dictionary:

Average_Fixed_C-a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the number of units sold.

Marketing_Audit-the periodic, orderly, objective review, analysis and evaluation of an organisation's marketing structure, goals, strategies, action plans, performance and results.


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