another definition in the dictionary:
Limited_Line_De-a department store which carries a narrower range of merchandise than a full-line department store, typically, a limited-line department store will be characterised by high-quality merchandise and high prices.
Consumer_Sales_-excluding advertising, personal selling and publicity - intended to motivate potential purchasers of personal and household products to buy.
Field_Research
see Primary Research.
see also:
Bait_and_Switch
advertising an item at an unrealistically low price as 'bait' to lure customers to a store or sellin ...
another definition in the dictionary:
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Entertainment_M-promotion of a product by means of movie tie-ins, endorsement by entertainment industry celebrities, or similar. See Movie Tie-ins, Endorsement.
Inside_Order_Ta
a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by te ...
another definition in the dictionary:
SKU-abbrev. Stock-Keeping Unit.
Call_Report-a written record of sales calls made by a representative for submission to a supervisor. See Call.
Geographic_Mark
a distinctive characteristic of the industrial market, the industrial market tends to be more geogra ...
another definition in the dictionary:
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Demarketing-marketing aimed at limiting growth, pracised, for example, by governments to conserve natural resources, or by companies unable to serve adequately the needs of all potential customers.
Open_to_Buy
the money that a reseller has available to spend on stock purchasing at any given time. ...
another definition in the dictionary:
Observation_Met-an method of obtaining marketing research data by watching human behaviour, mechanical monitoring devices are also commonly used.
Label-the part of a package that carries information about the product it contains, a label may be a permanent part of the primary package or a tag, sticker, band, etc. See Brand Label, Descriptive Label, Flag, Grade Label, Informational Label.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Spreadsheet-an accountant's worksheet, electronic spreadsheets consist of a grid of rows of columns enabling specific marketing data to be organised in a standardised way. See Spreadsheet Analysis.
Democratic_Lead-a style of leadership characterised by group participation in decision-making. See Autocratic Leadership Style.
