another definition in the dictionary:
Date_Code-a date on a package indicating either the date by which the product should be used or the date the product was packed. See Date Stamping.
Gross_Rating_Po-a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. See Frequency, Reach.
Field_Selling
face-to-face sales calls made by company representatives on customers in their homes or places of business.
see also:
Jury_of_Executi
a forecasting method based on the opinions of senior management. ...
another definition in the dictionary:
Brand_Protectio-legislation forbidding other firms from using a company's registered brand names or brand marks without permission.
Consumer_Needs_-Forces directed to specific goals that can be achieved by purchase behaviour. The motive force for directing to one brand or another.
Customer_Retent
maintaining the existing customer base by establishing good relations with all who buy the company's ...
another definition in the dictionary:
Audimeter-a mechanical instrument or device for monitoring television usage and program choice (for ratings surveys, etc), colloquially called a people-meter or black box. See Single Source Data.
Divisional_Sale-a sales manager with responsibility for the sales activities of one of the operating divisions of a company.
Advertising_to_
a marketing control measure used to determine whether the amount spent on advertising in a given per ...
another definition in the dictionary:
Reseller-a middleman, one who buys merchandise to resell it at a profit.
Mass_Marketing-a marketing philosophy in which the seller views the market as a homogeneous whole, and, therefore, has only one marketing program (the same product, the same price, the same promotion and the same distribution system) for everyone, also referred to as Unsegmented Marketing or Undifferentiated Marketing. See Differentiated Marketing, Product-Differentiated Marketing, Target Marketing.
Marketing_Syner
the principle in marketing that the whole is greater than the sum of the parts, putting the marketin ...
another definition in the dictionary:
Probability_Sam-a sample in which each individual within a total population has a known chance of being chosen.
Brand_Map-see Perceptual Mapping.
Advertising_Tar
the entire market, or some part of it, which a firm wishes to attract with its advertisement. ...
another definition in the dictionary:
Marketing_Model-computer based simulations of realistic marketing situations which allow alternative decisions to be tested for optimum results.
Buyer_Involveme-a measure of the time and effort a buyer is prepared to devote to the purchase of a particular item. See High-Involvement Products, Low-Involvement Products.
