another definition in the dictionary:
Counterfeiting-the copying of a competitor's well-known products. Some counterfeit products are intended to look as much like the original as possible, including the brand name, others are close, but not exact, copies, still others are cheap and unconvincing imitations. Counterfeiting is generally illegal.
Non_Monetary_Pr-that which it costs a consumer, other than money, to buy a product, the non-monetary price of purchasing a product includes the time devoted to shopping for it and the risk taken that it will deliver the expected benefits. Non-monetary price is an important concept in social marketing - for example, the price of avoiding the cancellation of a driverís licence is the abstinence from alcohol if driving.
Fighting_Brand
a low-priced manufacturer's brand sold with minimal advertising and promotional expenditure, the brand is used to compete with dealers' brands and generics. Also called a Price Brand.
see also:
Corporate_Brand
associating the name of a corporation with the individual brand name in product marketing, usually t ...
another definition in the dictionary:
Interviewer_Bia-intentional or unintentional prompting by a marketing researcher which affects the interviewee's response.
External_Market-relatively uncontrollable factors outside the firm which influence its decision making. See Internal Environment.
Institutional_M
a market consisting of schools, universities, hospitals, charities, clubs and similar organisations ...
another definition in the dictionary:
Product_Based_C-see Product Form Competitors.
Push_Pull_Strat-promotion of a good or service both to end-users and members of the marketing channel to facilitate its flow from producer to final consumer. See Pull Strategy, Push Strategy.
Brand_Advertisi
the featuring of a particular brand in media vehicles in order to build strong, long-term consumer a ...
another definition in the dictionary:
Private_Carrier-any form of transport operated by an independent organisation and used for the shipment of goods. See Common Carrier, Contract Carrier
Fashion-a product that is popular at the moment, fashions tend to follow recurring life cycles. See Fad.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Customer_Relati-a division of an organisation with responsibility for ensuring that customers are satisfied with the goods or services they have purchased and with the way the organisation has served them.
Stated_Objectio-the reason given by a prospective buyer for not accepting the product offered, the stated objection may conceal the true objection. See Objections, Invalid Objections, Valid Objections.
Multiple_Segmen
targeting a number of distinct segments in the same market and developing a separate marketing mix f ...
another definition in the dictionary:
Demographic_Seg-the division of the heterogeneous population of a country into relatively homogeneous groups on the basis of variables within the population mix, sometimes called State-of-Being Segmentation. See Segmentation Bases.
Organisation_Ma-activity related to the marketing of an association, school, college, hospital, sporting or social group, club, charitable body, etc.
