another definition in the dictionary:
Geographic_Depl-the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Financial_Resou
the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation.
see also:
Functional_Risk
see Performance Risk. ...
another definition in the dictionary:
Backward_Integr-a strategy for growth in which a company seeks ownership of, or some measure of control over, its suppliers. See Forward Integration, Horizontal Integration.
Multibrand_Stra-the use of more than one brand within a product category in order to counteract brand switching and to increase shelf space opportunities.
Planned_Obsoles
a tactic by which a manufacturer deliberately seeks to make earlier versions of its product appear u ...
another definition in the dictionary:
Adaptive_Contro-a system of marketing control which allows for changes to be made to marketing objectives during a planning period as well as to the performance to meet the objectives, a pro-active marketing control system. See After-the-Fact Control System, Marketing Control System, Reactive Marketing Control System, Steering Control System.
Noise-any influence external to the sender or receiver which distorts the message in the communication process. See Communication Process.
Sales_Administr
a marketing control measure used to determine whether the amount spent on sales administration in a ...
another definition in the dictionary:
Buyer_Dissonanc-see Cognitive Dissonance.
Product_Line_Fi-introducing new products into a product line at about the same price as existing products. See Product Line.
Comparison_Pric
a pricing method in which the price for a new product is set by comparing the benefits it offers to ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Secondary_Packa-a box or other protective wrapping in which the product in its primary package is kept until ready for use. See Primary packaging, Shipping Packaging.
Market_Follower
a company content to maintain its existing market share behind an established market leader. See Mar ...
another definition in the dictionary:
Situation_Analy-the process of gathering information on the internal and external environments to assess the firm's current strengths, weaknesses, opportunities and threats and to guide its goals and objectives. See SWOT Analysis.
Learning-fixed behavioural changes resulting from an individual's experiences.
