another definition in the dictionary:
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
Case_Allowance-discount allowed on products sold to retailers to encourage them to purchase in larger quantities. See Allowances.
Fixed_Sum_Per_U
an approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
see also:
Defensive_Adver
advertising intended to combat the effects of a competitor's promotion. ...
another definition in the dictionary:
Envelopes_and_S-a rough method of calculating the size of the market for a given product, based on the known size of an overseas market.
Sales_Orientati-see Selling Concept.
Allowances
amounts deducted from an invoice in return for prompt payment, large quantity purchase, special prom ...
another definition in the dictionary:
CPA-abbrev. Critical Path Analysis.
Market_Diversif-a strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.
Specialty_Store
a retail store typically carrying only one, or part of one, product line but having considerable dep ...
another definition in the dictionary:
Sales_Manual-a set of printed materials containing product descriptions and related information for the guidance of sales representatives and their customers.
Price_Sensitivi-see Price Elasticity.
All_We_Can_Affo
a simple method of determining a budget (for advertising, etc) in which the amount allocated is the ...
another definition in the dictionary:
Daily_Activitie-a record of a salesperson's activities on a day-by-day basis, showing clients visited, products presented and results, it may also include reasons for the failure to sell.
Corrective_Adve-advertising to correct erroneous claims or misleading messages in previous promotional announcements.
Demography
the study of the range of physical, social and economic characteristics that exist within a populati ...
another definition in the dictionary:
Maintenance_Mar-marketing activity intended to maintain the current sales level in a highly competitive situation.
Competitive_Adv-that which one firm can do better than another to satisfy consumer needs and wants.
