another definition in the dictionary:
Brand_Power-the force a particular brand has to dominate its category through the magnitude of its recognition.
Private_Brand-a brand owned by a wholesaler or retailer, also called a private label. See Manufacturer's Brand.
Flanker_Brand
a brand introduced into a market by a company which already has an established place in order to increase overall market share in a product category.
see also:
Buyer_Resolutio
the idea that a buyer decides to purchase only after mentally resolving five specific issues - need, ...
another definition in the dictionary:
Flag-an area on a product label which interrupts the design to announce a special offer or similar promotion.
Primary_Packagi-a product's immediate container or wrapper. See Secondary Packaging, Shipping Packaging.
Form_Utility
the value given to a product by virtue of the fact that the materials and components which comprise ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Specialty_Distr-a distributor that concentrates on one product line but carries a deep assortment within the line.
Concentrated_Ma
a marketing segmentation strategy in which the firm concentrates its entire efforts and resources on ...
another definition in the dictionary:
Escalator_Claus-a clause in a contract which allows a tenderer to adjust the final amount charged to take account of price rises in component parts between acceptance of the bid and completion of the delivery, installation, etc.
McKinsey_7_S_Fr-a framework or model, developed by the McKinsey Company, a leading consulting firm, for maximising success of the implementation of an organisation's strategic planning, according to the McKinsey experts, companies which are excellently managed have seven elements in common strategy, structure and systems (the three 'hardware' elements of success) and style, skills, staffing and shared values (the four 'software' elements of success.)
Penetrated_Mark
the individuals or organisations in a particular market who have already purchased the product. ...
another definition in the dictionary:
Source_Attracti-in personal selling, the likeability or personableness of the salesperson.
Brainstorming-an idea generating process commonly used in new product development, the process encourages open communication and full participation by group members, while withholding any criticism. Evaluation takes place after all ideas have been expressed. See Idea Generation, New Product Development.
