another definition in the dictionary:
Assertiveness-the human characteristic or quality which determines the degree to which individuals are directive and competitive in manner as opposed to non-directive and co-operative. See Social Style.
Anchor_Store-a popular, major retailer located within a shopping mall to attract mall patronage.
a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.
Brand_Revival
the resurrection of a brand that is being harvested or which has previously been eliminated, brand r ...
another definition in the dictionary:
Hypermarche-see Hypermarket.
Brand_Sponsor-the manufacturer, wholesaler or retailer who owns the brand. See Distributor's Brand, Generic Brand, Manufacturer's Brand.
Call_Report
a written record of sales calls made by a representative for submission to a supervisor. See Call. ...
another definition in the dictionary:
Reinforcement_A-advertising to reassure the buyer that the right product has been purchased.
Depreciation_-an allowance made in a balance sheet for wear and tear, a measure of the loss of value of a fixed asset because of use or obsolescence.
Kotler_s_Black_
a model devised by U.S. marketing academic, Philip Kotler, to explain the hidden nature of consumer ...
another definition in the dictionary:
Monopoly-a market situation in which there is only one seller.
Canned_Approach-see Stimulus-Response Approach.
Open_System
any system or enterprise (nation or business firm) that is affected by external forces. ...
another definition in the dictionary:
Direct_to_Home_-see Direct-Response Selling.
Stars-products in the portfolio characterised by high market share in a rapidly growing market. See Boston Consulting Group Product Portfolio Analysis Matrix.
Segmentation_St
specific marketing approaches available to, or taken by, a firm in relation to the market segment or ...
another definition in the dictionary:
Full_Service_Re-a marketing research firm which can offer a client a complete range of services, including problem definition or conceptualisation, research design, data collection and analysis, and reporting. See Limited-Service Research Supplier.
Shelf_Life-the period of time in which a product can remain on display in a retail store before the expiration of its 'use by' date. -