Marketing Dictionary

another definition in the dictionary:

EOQ-abbrev. Economic Order Quantity.

Environmental_S-the process of examining the internal and external factors which influence the firm's operations and decision making in order to identify market opportunities and threats.

Flanking_Attack

a competitive marketing strategy in which one company attacks another in a weak spot, commonly by paying maximum attention to either a geographic region or a market segment in which the rival is under-performing.



see also:

Baby_Boomers
the generation of people born between 1946 and 1959, a period of explosive population growth in Aust ...

another definition in the dictionary:

Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.

Competitive_Ana-the assessment of the strengths and weaknesses of competing firms.

Shelf_Managemen
the process of determining the number and location of shelf facings in a retail store. See Shelf Fac ...

another definition in the dictionary:

Monopoly-a market situation in which there is only one seller.

Sales_Potential-an organisation's expected sales of a product in a given market for a specified period, the share of the total market that a firm can reasonably expect to attain in a given time. See Market Potential.

Average_Fixed_C
a measure of cost control, calculated by dividing the total fixed cost of the goods produced by the ...

another definition in the dictionary:

Pass_Up_Method-handling a buyer's objection by attempting to ignore or 'pass off' the buyer's objection, especially if there is reason to believe that the objection is not made seriously and does not warrant a response. See Objections.

Planning_Horizo-the total timespan covered by a firm's marketing plans, the length of the planning horizon is commonly determined by the degree of uncertainty in the environment.

Outbound_Telema
telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inb ...

another definition in the dictionary:

Greeters-a mid-nineteenth century term for a salesperson, greeters, representing manufacturers and wholesalers, met retailers in hotel lobbies as they arrived on buying visits.

APN-abbrev. Australian Product Number.

Premiums
a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of ...

another definition in the dictionary:

Corporate_Objec-specific, realistic and measurable goals which an organisation plans to achieve within a given period of time.

Electronic_Fund-a system commonly used in retailing in which a consumer pays for purchases by means of an electronic transfer of funds from his or her bank account to that of the store.


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