another definition in the dictionary:
Family_Brand-a brand name used for a number of products in the same line, such as Revlon cosmetics or Heinz canned foods, also referred to as a Blanket Brand. See Corporate Branding, Individual Brand, Corporate Branding, Single Brand Name.
Date_Stamping-See Open Dating.
Flanking_Defenc
a competitive marketing strategy in which the market leader attempts to identify and strengthen its own weak points, commonly geographic areas or market segments in which it is under-performing, before a smaller rival can mount an attack against it.
see also:
Response_Time
the time taken by a firm to answer a customer inquiry about the status of an order. ...
another definition in the dictionary:
Fake_Interview-a job interview held when a company advertises a non-existent position in its firm hoping to attract personnel from competing firms, the aim of this unethical tactic is usually, to obtain competitive information.
AFAMI-abbrev. Associate Fellow of the Australian Marketing Institute.
Contract_Law
the body of law relating to contracts. ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Group_Influence-members of a family, peers, opinion leaders, etc. who have an effect on a consumer's spending or purchase behaviour. See Reference Groups, Aspirational Reference Groups, Contactual Reference Groups, Membership Reference Groups.
Downside_Inelas
a term used in reference to the sensitivity of consumers to a decrease in the price of a particular ...
another definition in the dictionary:
Response_Bias-the inclination of respondents in a marketing research survey to give the answer that they believe the interviewer wants to hear.
Control_Oriente-a system of pricing in which a product's price is controlled by government or by some regulating body.
Image_Persisten
the idea that images may persist long after an organisation has changed, for example, one government ...
another definition in the dictionary:
Corporate_Umbre-a term used in reference to the use made of the corporate name and corporate image as a shield for new product introductions, etc.
Operating_State-a statement of the financial results of a company's operations during an accounting period.
Cartel
a group of firms (or nations) attempting to act as a monopoly to control the market price. ...
another definition in the dictionary:
Premiums-a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
Consumer_Goods-items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables. See Convenience Goods, Shopping Goods, Specialty Goods, Unsought Goods.
