another definition in the dictionary:
Short_Run_Avera-the average cost per unit of production of a set or group of products in the short term. Note that in the long term, the average cost may be lower due to the effect of experience. See Average Cost, Long-Run Average Cost.
Sequential_Segm-the division of a heterogeneous market into relatively homogeneous groups on one basis (for example, geographically), followed by further segmentation on some other basis (for example, end-user type).
Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete inactivity. See Continuity, Pulsing.
see also:
Budget_Determin
see Advertising Budget Determination. ...
another definition in the dictionary:
CPT-abbrev. Cost-Per-Thousand.
Measurability-one of the four major requirements (with actionability, accessibility and substantiality) for useful market segmentation, Measurability, sometimes referred to as Identifiability, expresses the notion that the size and purchasing power of the segment must be able to be measured. See Accessibility, Actionability, Substantiality.
AIDCA
acronym for Awareness, Interest, Desire, Conviction, Action, mental states which supposedly lead a p ...
another definition in the dictionary:
Merchandising_C-see Multi-Channel Marketing System.
Bottom_Up_Appro-an approach to sales forecasting which takes market conditions rather than the company's objectives as its basis, sometimes referred to as the 'build-up' method. See Top-Down Approach to Sales Forecasting.
Competitive_Nic
a segment in a market in which a company can compete effectively. ...
another definition in the dictionary:
Free_Associatio-a method of collecting qualitative marketing research data in which respondents are asked to supply the word or idea which first comes to mind in response to a word or phrase given to them by a researcher, the technique is used to further understand shopping, advertising, branding, etc.
Price_Bundling-a pricing strategy in which various products sold to a customer together are offered at a price less than the sum of the prices of the products sold individually.
Emergency_Goods
a category of consumer goods consisting of items purchased quickly in necessity. See Consumer Goods, ...
another definition in the dictionary:
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Emotional_Appea-advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotionsl feelings (fear, anger, passion, etc) rather than by a rational appeal. See Rational Appeals in Advertising.
Customer_Relati
a division of an organisation with responsibility for ensuring that customers are satisfied with the ...
another definition in the dictionary:
Continuum_of_Sa-the idea that all kinds of sales jobs are similar in some respects but vary in the degree of difficulty involved, the difficulty is linked to the amount of creativity required in finding new customers and persuading them to buy, and to the tangibility and complexity of the product.
Depth_of_Produc-see Product Line Length.
