another definition in the dictionary:
Organisational_-the individual responsible for the firm's purchasing. See Buying Centre.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Fluctuating_Dem
demand in the industrial sector which rises and falls sharply in response to changing economic conditions and consumer spending patterns.
see also:
Audimeter
a mechanical instrument or device for monitoring television usage and program choice (for ratings su ...
another definition in the dictionary:
Hypermarket-a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices, sometimes called a Hypermarche.
Alternative_Adv-advertising which uses media other than the traditional media, examples of alternative advertising include advertising signs on parking meters and supermarket shopping trolleys, in-store video screens, etc.
Functional_Orga
the organisation of a firm's business activities so that a separate division is responsible for each ...
another definition in the dictionary:
Market_Opportun-the matching of an identified market opportunity to an organisation's objectives and resources.
Single_Source_D-marketing research information, collected from the same source - by people-meters and scanning devices, for example - that makes it possible to link an individual's purchasing behaviour to specific media exposure.
Horizontal_Mark
a market for a product which is bought by many industries. See Vertical Market. ...
another definition in the dictionary:
Rational_Appeal-advertising messages, usually product-feature based, in which advertisers attempt to achieve their objectives by appeals to logic and reason rather than to the emotions. See Emotional Appeals in Advertising.
Aesthetic_Needs-see Self-Actualisation Needs.
Buying_Cycle
the time taken by an organisation to complete its decision to buy. ...
another definition in the dictionary:
Kennel_Keeper-a colloquial term used in reference to a marketer whose products are largely 'dogs' - those with a relatively small share of a slow-growth market. See Boston Consulting Group Portfolio Analysis Matrix, Dogs.
Poster-an outdoor advertising medium, a billboard.
One_Price_Polic
a policy of offering the same price to every customer. See Differential Pricing. ...
another definition in the dictionary:
Advertising_to_-a marketing control measure used to determine whether the amount spent on advertising in a given period was excessive, total advertising expenditure is expressed as a percentage ot total marketing expenditure.
Creative_Sellin-an approach to selling in which salespeople aggressively seek out customers and use well-planned strategies to secure orders.
