another definition in the dictionary:
Cultural_Divers-the range of different value systems existing in a multicultural society.
Clincher-an additional inducement offered to a potential buyer by a salesperson in order to close a sale, inducements might include price discounts, rebates, extended credit, reduced delivery charges, etc.
Flyer
a promotional leaflet or mailing piece.
see also:
Average_Revenue
a measure used in price setting, calculated by dividing the total revenue by the number of units sol ...
another definition in the dictionary:
Registered_Desi-a form of legal protection against the copying by a competitor of the external appearance of a product.
Gatekeepers-people within organisations who can control the flow of information to members of the buying centre. See Buying Centre.
Reciprocity
a practice, which may be illegal under the Trade Practices Act, in which a firm gives purchasing pre ...
another definition in the dictionary:
Convenience_Sam-a form of nonprobability sample in which the researcher selects readily available respondents.
Merchandise_All-of their products.
Eye_Pupil_Dilat
a physiological method of objectively pre-testing advertisements in which involuntary eye pupil dila ...
another definition in the dictionary:
Pull_Strategy-promotion to end-users (mainly by means of advertising, sales promotion and publicity) rather than to members of the marketing channel (mainly by personal selling) to facilitate the flow of a good or service from producer to final consumer. See Push Strategy, Push-Pull Strategy.
Megamarketing-a term coined by U.S. marketing academic, Philip Kotler, to describe the type of marketing activity required when it is necessary to manage elements of the firm's external environment (governments, the media, pressure groups, etc) as well as the marketing variables, Kotler suggests that two more Ps must be added to the marketing mix - public relations and power.
Call_Back_Appro
making a second or subsequent attempt to sell to a particular buyer, usually presenting the product ...
another definition in the dictionary:
Shelf_Talker-a sign or tag used in a retail store to focus customer attention on a promoted product, especially useful in in-aisle promotions when products are difficult to shelve in special ways.
Prospecting-the first step in the selling process, the activity of seeking out potential customers.
Competitive_Dep
attempting to change the beliefs of buyers about the attributes of a competitor's product, the attem ...
another definition in the dictionary:
Sell_Through_Qu-the quantity of merchandise required for a sales promotion.
Marketing_Analy-see Marketing Audit.
