another definition in the dictionary:
Competitive_Equ-a market situation of relatively stable competitive position and activity.
Generic_Product-unbranded products identified only by product category.
Follow_Up
the vital final stage in the selling process, the salesperson's call-back upon a client after the ordered goods have been supplied to check that all has been handled to the buyer's satisfaction.
see also:
Extensive_Probl
buying situations which require considerable effort because the buyer has had no previous experience ...
another definition in the dictionary:
Direct_Accounts-large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called House Accounts or National Accounts.
Gross_Margin-see Gross Profit.
Advertising_All
see Advertising Budget. ...
another definition in the dictionary:
Bait_Pricing-advertising an item at an unrealistically low price as 'bait' to lure customers to a store or selling place. See Bait and Switch Pricing.
Sales_Report-a salesperson's detailed record of sales calls and results for a given period, typically, a sales report will include information such as the sales volume per product or product line, the number of existing and new accounts called upon, and the expenses incurred in making the calls. See Call Report.
Mission
see Corporate Mission. ...
another definition in the dictionary:
Counter_Adverti-advertising sponsored by pressure groups in opposition to certain products.
Media_Mix-the combination of media types used to carry the advertiser's message.
Skim_the_Cream_
see Market Skimming Pricing. ...
another definition in the dictionary:
Express_Warrant-a manufacturer's guarantee, stated in written or spoken words, that the product offered for sale will satisfactorily perform the task for which it is intended, and to the buyer's reasonable expectations. See Warranty, Implied Warranty, Promotional Warranty, Protective Warranty.
Habitual_Decisi-consumer decision making or problem solving requiring only minimal search for, and evaluation of, alternatives before purchasing. Also referred to as Automatic Response Behaviour, Routine Response Behaviour and Routinised Problem Solving. See Extensive Problem Solving, Limited Problem Solving.
