another definition in the dictionary:
Psychodrawing-a nonverbal, qualitative marketing research technique in which respondents use colours, shapes, symbols, etc. to express their feelings about certain products or brands. See Qualitative Marketing Research.
Divest_Strategy-a planned decision to get out of a particular business or product line, to sell off.
Follow_the_Lead
decisions and actions taken by a firm which chooses to follow the market leader as an alternative to challenging it, essentially reactive, follow-the-leader strategies, also known os 'me-too' strategies, minimise the risk of retaliation which might result from an attack, direct or indirect, on the market leader's share. See Breakthrough Strategies.
Follow_the_Lead
a pricing strategy adopted by firms which copy the market leader's prices.
see also:
Perception
the way in which an individual interprets stimuli received by the senses. ...
another definition in the dictionary:
Implementation-the stage in the marketing management process when plans are put into action. See Marketing Management.
Standardised_Ma-a strategy employed by a multinational company in attempting to use one marketing mix to sell its products world-wide, the approach minimises cost but may result in a smaller market than would be possible with a unique marketing program for each country. See Customised Marketing Mix.
Price_Ceiling
A price, usually imposed by law, above which market prices are not permitted to rise, also called a ...
another definition in the dictionary:
Sales_Administr-a marketing control measure used to determine whether the amount spent on sales administration in a given period was excessive, total expenditure on sales administration is expressed as a percentage of total sales revenue for the same period.
Boston_Consulti-a marketing planning tool devised by the Harvard-based Boston Consulting Group, taking as its axes economies of scale and opportunities for differentiation, it indicates an organisation's optimal competitive strategy.
Harvest_Strateg
a deliberate decision to cut back expenditure of all kinds on a particular product (usually in the d ...
another definition in the dictionary:
Non_probability-the selection of a sampling unit by arbitrary methods, such as convenience and judgement.
Reinforcement-the reward or punishment delivered by a particular response to a stimulus.
Barriers_to_Ent
see Access Barriers, Market Entry Barrier. ...
another definition in the dictionary:
Channel_Flows-the flow of physical goods and services, title, promotion, information and payment along a channel of distribution. See Marketing Channels.
Outside_Order_T-a salesperson who visits customers to write up orders but is not responsible for persuading them to buy. See Inside Order-Taker.
Adoption_of_Inn
a normal distribution curve illustrating the fact that customers vary widely in their willingness or ...
another definition in the dictionary:
Production_Good-a classification of industrial goods, goods purchased by industrial firms for use in the manufacture of their finished products. See Industrial Product Classes.
Adoption_of_Inn-a normal distribution curve illustrating the fact that customers vary widely in their willingness or readiness to purchase new products. See Diffusion of Innovation.
