another definition in the dictionary:
Global_Brands-brands sold to world markets with essentially the same promotion.
Area_Market_Spe-a marketing manager, with good local knowledge, located in a high-volume, distinctive market to support the sales effort.
Foothold_Firm
see Market Nicher.
see also:
Qangos
acronym for Quasi-autonomous Non-government Agencies. ...
another definition in the dictionary:
Perfect_Competi-see Pure Competition.
Dual_Distributi-a system of marketing channel organisation in which a manufacturer uses two approaches simultaneously to get products to end-users, commonly, one approach is to use marketing intermediaries, while the other is to sell direct to end-users.
Planning_Horizo
the total timespan covered by a firm's marketing plans, the length of the planning horizon is common ...
another definition in the dictionary:
Response_Elasti-a measure of the degree to which individuals or groups respond to a marketing program.
Multiple_Zone_P-see See Delivered Pricing, Zone Pricing.
Multiple_Pricin
see Flexible Pricing. ...
another definition in the dictionary:
Non_Store_Retai-the merchandising of goods by means other than retail shops, merchandising by mail order, vending machines, telephone, door-to-door, etc.
Inside_Order_Ta-a salesperson who writes up sales orders at a sales counter, or those forwarded to the company by telephone, but is not required to sell persuasively to customers. See Outside Order-Taker.
Comparative_Adv
advertising in which a firm names a competitor's product and compares it with its own, also called C ...
another definition in the dictionary:
Marketing_Strat-the determination of a firm's objectives, the selection of its target markets, the development of an appropriate marketing mix for each, and the allocation of the resources necessary to achieve its goals..
Sampling_Plan-a scheme outlining the group (or groups) to be surveyed in a marketing research study, how many individuals within the group are to be chosen, and on what basis that choice is to be made.
Brand_Acceptanc
see Brand Loyalty. ...
another definition in the dictionary:
Daily_Sales_Pla-a record of a salesperson's intended sales calls on a day-by-day basis, listing the clients to be visited, the objectives of each call, and the anticipated outcomes.
EOQ-abbrev. Economic Order Quantity.
