another definition in the dictionary:
Loading_Objecti-one of a three possible aims or objectives (with loyalty objective and trial objective) of a consumer sales promotion, purchasers are offered incentives to buy a greater quantity of the product than they would otherwise have done. See Loyalty Objective, Trial Objective.
AARDS-abbrev. Australian Advertising Rate and Data Service.
Foreground_Radi
a term used in reference to pre-recorded or live radio programs featuring music and commercial announcements broadcast direct to stores where the advertised merchandise is available.
see also:
Arbitrary_Metho
see All-We-Can-Afford Method. ...
another definition in the dictionary:
Iceberg_Princip-a theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.
Learning-fixed behavioural changes resulting from an individual's experiences.
Post_Purchase_E
the quick mental assessment of a low-involvement product by a consumer after purchase. See Low-Invol ...
another definition in the dictionary:
Geographic_Segm-the division of a total, heterogeneous market into relatively homogeneous groups on the basis of area, district, region, state, etc. See Segmentation Bases.
Corporate_Plann-planning at the highest level in an organisation, involving an analysis of the current situation, the setting of objectives, the formulation of strategies and tactics, implementation and evaluation. See Strategic Planning.
Flyer
a promotional leaflet or mailing piece. ...
another definition in the dictionary:
Market_Research-the systematic gathering of information about a market by means of survey, observation or experimentation. See Marketing Research.
Four_Ps-the four major controllable variables of the marketing mix - product, price, promotion and place.
Competitive_Adv
that which one firm can do better than another to satisfy consumer needs and wants. ...
another definition in the dictionary:
Desk_Research-see Secondary Research.
Reseller_Market-the market consisting of wholesalers and retailers who buy products for resale purposes.
Expressive_(Soc
one of four social styles (with Amiable, Analytical and Expressive) commonly used to classify salesp ...
another definition in the dictionary:
Innovators-the small group of alert people who are the earliest to adopt a new product. See Diffusion of Innovation, Early Adopters, Early Majority, Laggards, Late Majority.
Price_Value_Rel-the connection that consumers make between price and quality, products with a higher price are commonly perceived to be of better quality.
