another definition in the dictionary:
Scanning-see Environmental Scanning.
Channel_Captain-a member of a marketing channel assuming a leadership role in organising the system in order to lessen conflict, achieve economies of scale and maximise business impact. See Marketing Channels.
Foreign_Currenc
the price of one country's currency expressed in terms of the currency of another country.
see also:
ABS
abbrev. Australian Bureau of Statistics. ...
another definition in the dictionary:
Scanning-see Environmental Scanning.
Modified_Rebuy-a buying situation in which an individual or organisation buys goods that have been purchased previously but changes either the supplier or some other element of the previous order. See Buy Classes, New Task Buying, Straight Rebuy.
Flighting
scheduling advertising campaigns in irregular bursts followed by periods of relative or complete ina ...
another definition in the dictionary:
Oligopsony-a market situation in which there are only a few buyers.
Market_Potentia-the size or value in dollars of a total market should all those who profess a level of interest in a product, and can afford to buy, purchase it.
Logistics
activities involved with the orderly and timely acquisition and transportation of materials required ...
another definition in the dictionary:
Action_Plan-see Action Program.
Responsiveness-the degree to which people control their emotions when relating to others, used in selling as an indicator of social style. See Social Styles, Amiable, Analytical, Driver, Expressive.
Brand_Familiari
the awareness consumers have of a particular brand. ...
another definition in the dictionary:
Retail_Image-the perception that consumers have of a particular store and of the experience of shopping there.
Economies_of_Sc-reductions in the price per unit of marketing or manufacturing a product as the quantity marketed or produced increases.
Marketing_Resea
a marketing control measure used to determine whether the amount spent on marketing research in a gi ...
another definition in the dictionary:
Focus_Group-a qualitative marketing research technique in which an independent moderator interviews a small group of consumers from the target market in an informal setting to get an immediate market reaction to a new product or brand name, to generate new product ideas, etc. Also referred to as a Customer Panel. See Qualitative Marketing Research.
Spreadsheet_Ana-the analysis of data using special computer software to anticipate marketing performance under a given set of circumstances.
